Archive for the 'Marketing' Category

by Steven S. Little
The story I’m about to tell you is true.
A few years ago I traveled to Baltimore, Maryland, for a speaking engagement. Anyone who travels for business knows that it is hardly glamorous. After 9/11, however, it became even more frustrating, and it keeps getting worse. I don’t think I’d be overstating […]

by Joe Polish
Advertising is one of those crafts that every business owner has done, and more often than not has done it unsuccessfully.
I have seen thousands of ads from clients insisting that they have a “great” piece for their company, something they may have spent thousands of dollars on to have created, yet when I […]

by D.M. Arenzon
If you lead your sales calls with your product or service then you have already set the tone of the call. The tone is called an immediate price objection and you will soon hear your prospect ask you: “How much does it cost?” Once you enter this route then your conversation now revolves […]

by Diane Helbig
Do you know what it takes to be successful at sales and marketing? Come up with a plan that works for you. That’s the key. Develop a system that works for you and that you enjoy.
Throughout your career, you’ll encounter a number of people who will tell you they have perfected the system […]

by Craig Harrison
Have you ever heard a story that could have been about you? Ever heard a story that reminded you of another one? What about a story that sounded vaguely familiar? Welcome to the power of story.
Unlike facts and figures, that often leave us cold, stories connect! And they connect deeply, often stirring us […]

by Christine Comaford-Lynch Author of Rules for Renegades
Networking is about creating an extended family. It’s about developing connections, caring about people, increasing the size of your “tribe.” Most of all, networking is not the awkward social ritual many of us think it is—networking is actually FUN!
Here are my top six networking essentials to rock […]

by John Boe
Progressive company’s understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth.
What is cross-selling? Cross-selling is nothing more than team-selling with other specialists within your company, all working in partnership on behalf of the customer’s best interest. It’s a proactive, ongoing sales […]

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