Archive for the 'Persuasive Skills' Category

by Wendy Weiss, “The Queen of Cold Calling”
Whenever I conduct a workshop or teleclass, invariably someone asks the question: “What should I say when the prospect says, ‘I’m not interested?’”
My response invariably is: “It’s probably too late.”
Certainly you can try to recover from that “I’m not interested” response. You can ask, “Why do you […]

by John Boe
If you’re working hard, but aren’t consistently generating enough
sales and getting referrals, chances are it’s a matter of trust. One
of the most critically important and yet frequently overlooked
aspects of selling is creating a solid foundation of trust and
rapport.
Suppose you could incorporate a few simple, yet highly effective
ideas into your selling process and substantially […]

The following is an excerpt from the book Negotiation Genius by Deepak Malhorta and Max H. Bazerman
Conflicts of Interest
When people talk about conflicts of interest, they usually assume that professionals consciously consider these opposing forces (what’s good for them versus their professional obligations). Take, for example, the old lawyer joke, “It’s not whether you win […]

by Ram Charan Author of What the Customer Wants You to Know
Too often in traditional selling the sales pitch either succeeds or fails and the salesperson moves on to the next customer and the next pitch. In value creation selling the sales pitch is just another beginning, whether or not it succeeds. If the customer […]

by Cheryl A. Clausen
After a poor sales conversation do you get off tracking spending time and energy feeling sorry for yourself? You may not be consciously aware that you’re doing it, but what do you do immediately after a sales call that doesn’t work out? In essence, many salespeople call time out. I’m not discouraging […]

by Joe Polish
Advertising is one of those crafts that every business owner has done, and more often than not has done it unsuccessfully.
I have seen thousands of ads from clients insisting that they have a “great” piece for their company, something they may have spent thousands of dollars on to have created, yet when I […]

by Virden J. Thornton
Unfortunately, many sales and service industry professionals gain an intellectual awareness of the methods of selling from the sales training they receive, yet fail to improve their bottom line sales results by systematically using the concepts in their daily transactions.
There are a number of methods you can use to move beyond an […]

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