Archive for the 'Referral Sales' Category

by Steven S. Little
The story I’m about to tell you is true.
A few years ago I traveled to Baltimore, Maryland, for a speaking engagement. Anyone who travels for business knows that it is hardly glamorous. After 9/11, however, it became even more frustrating, and it keeps getting worse. I don’t think I’d be overstating […]

by Tessa Stowe
I’d like you to take a moment right now and, before you continue reading this article, decide whether you think selling is simple or complicated? Please now read on.
Before I start to specifically talk about selling, I’d like to first discuss ‘complicated’ versus ’simple’.
In the past we have been taught to respect and […]

by Brian Tracy
To improve your sales performance, adopt the Golden Rule mentality. The Golden Rule says to, “Do unto others as you would have them do unto you.” It also says, “Love your neighbor as yourself.” The Golden Rule mentality in sales, says simply, “Sell unto others as you would have them sell unto you.”
Different […]

by Wendy Weiss, “The Queen of Cold Calling”
Whenever I conduct a workshop or teleclass, invariably someone asks the question: “What should I say when the prospect says, ‘I’m not interested?’”
My response invariably is: “It’s probably too late.”
Certainly you can try to recover from that “I’m not interested” response. You can ask, “Why do you […]

by John Boe
If you’re working hard, but aren’t consistently generating enough
sales and getting referrals, chances are it’s a matter of trust. One
of the most critically important and yet frequently overlooked
aspects of selling is creating a solid foundation of trust and
rapport.
Suppose you could incorporate a few simple, yet highly effective
ideas into your selling process and substantially […]

The following is an excerpt from the book Negotiation Genius by Deepak Malhorta and Max H. Bazerman
Conflicts of Interest
When people talk about conflicts of interest, they usually assume that professionals consciously consider these opposing forces (what’s good for them versus their professional obligations). Take, for example, the old lawyer joke, “It’s not whether you win […]

by Ram Charan Author of What the Customer Wants You to Know
Too often in traditional selling the sales pitch either succeeds or fails and the salesperson moves on to the next customer and the next pitch. In value creation selling the sales pitch is just another beginning, whether or not it succeeds. If the customer […]

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