Archive for the 'Sales Letters' Category

by John Boe
If you’re working hard, but aren’t consistently generating enough
sales and getting referrals, chances are it’s a matter of trust. One
of the most critically important and yet frequently overlooked
aspects of selling is creating a solid foundation of trust and
rapport.
Suppose you could incorporate a few simple, yet highly effective
ideas into your selling process and substantially […]

by Mary Ellen Merrigan
Hurrying off to the next prospect? Don’t leave money on the table by failing to close the loop with a letter to your last call.
“Similar products, equally competent salespeople and two strong companies could make for a difficult decision. Joe had received a letter from Wicked Widgets after each meeting. He’d received […]

By: John Long
Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. In attempting to sell anything on the Internet, the sales letter you send out is when and how you talk to your prospect.

All winning sales letters “talk” to the prospect by creating an image […]